Effective date: July 13, 2026
HiDesertRealEstate.com respects your privacy. This Privacy Policy explains how information is collected, used, disclosed, and protected when you visit this website, communicate with us, receive an email from us, or interact with our real estate services and advertising.
HiDesertRealEstate.com is used in connection with real estate services provided by Sheldon Cowles, Realtor®, DRE #01965042, under Sheri Rhodes, Broker, DRE #01365317.
Information We Collect
Information you provide
We may collect information you voluntarily provide, including:
- Your name
- Email address
- Telephone number
- Property address or parcel information
- Information included in a contact form, email, or other communication
- Information concerning a real estate inquiry, property evaluation, listing, purchase, or sale
Please do not submit Social Security numbers, financial account passwords, medical information, or other highly sensitive information through the website contact form.
Property and prospect information
We may obtain property and contact information from lawful sources, including:
- Public property and tax records
- Multiple Listing Service records
- Real estate records
- Publicly available information
- Commercial property and contact-data providers
- Information provided by real estate professionals, property owners, or prospective clients
This information may include an owner’s name, mailing address, property address, parcel number, property characteristics, listing history, email address, or telephone number.
Website and technical information
When you access the website, our hosting provider and security systems may automatically receive technical information such as:
- Internet Protocol address
- Browser and device type
- Operating system
- Date and time of access
- Pages requested
- Referring website
- Error, security, and server-log information
We use this information to operate, secure, maintain, and troubleshoot the website.
Email engagement information
Some marketing emails may contain a small image hosted by us, sometimes called a tracking pixel or web beacon. When images are loaded, the technology may record that the message was opened, the approximate time of the open, the campaign involved, and limited technical information supplied by the recipient’s email provider.
We use this information to measure email delivery and engagement, manage follow-up communications, avoid unnecessary messages, and improve our outreach. Email tracking does not provide us with access to the contents of your inbox or other email messages.
You may opt out of future marketing email and related engagement tracking at any time by replying UNSUBSCRIBE or contacting us using the information below.
How We Use Information
We may use information to:
- Respond to questions and contact requests
- Provide comparative market analyses and property information
- Communicate about possible real estate services
- Identify properties whose owners may benefit from our services
- Manage real estate prospects, clients, and transactions
- Send and manage real estate marketing communications
- Record and honor unsubscribe and do-not-contact requests
- Measure the effectiveness of communications and advertising
- Secure, maintain, and improve the website
- Prevent fraud, misuse, spam, and security incidents
- Comply with legal, regulatory, brokerage, and professional obligations
- Establish, exercise, or defend legal claims
Cookies, Analytics, and Advertising Technologies
The website may use cookies or similar technologies that are necessary for website operation, security, forms, and user preferences.
We may also use analytics or advertising services. When required or when technically available, nonessential analytics and advertising technologies will be controlled through a consent mechanism and will not be activated until the visitor makes a selection.
Third-party services may receive information such as device identifiers, IP addresses, page activity, and cookie identifiers according to their own privacy policies.
You may reject or disable nonessential cookies through the website’s consent controls or your browser settings. Disabling necessary cookies may affect website functionality.
Advertising Audience Matching
We may use contact information to create, update, or suppress advertising audiences on platforms such as Meta. For example, an email address may be transformed through a hashing process and provided to an advertising platform so that the platform can attempt to match it with one of its users.
Hashed identifiers remain information connected with an individual and are not treated by us as anonymous information.
We may use audience matching to measure advertising, avoid showing advertisements to people who have opted out, or display relevant real estate advertising. We do not receive access to unrelated information from a person’s social-media account through this process.
You may opt out of our use of your information for advertising audience matching by emailing us or replying UNSUBSCRIBE to one of our marketing messages. After receiving an opt-out request, we will suppress the address from future audience uploads and update existing audiences when reasonably practicable.
How We Disclose Information
We may disclose information to service providers that help us operate our business, including:
- Website hosting and security providers
- Email and communications providers
- Database, customer-management, and data-storage providers
- Property, public-record, and contact-data providers
- Analytics and advertising providers
- Brokerage personnel and transaction professionals
- Attorneys, accountants, insurers, regulators, or government agencies
- Other parties when required by law or necessary to protect legal rights
Service providers are permitted to process information only for the services they provide or as otherwise allowed by applicable law and their contractual terms.
We may also disclose information in connection with a business transfer, reorganization, merger, sale, or transfer of assets.
Sale and Sharing of Personal Information
We do not sell personal information in exchange for money.
Certain advertising activities, including audience matching or cross-context behavioral advertising, may be considered “sharing” under some privacy laws even when no money changes hands. Where applicable law provides a right to opt out of such sharing, requests may be submitted using the contact information below.
Your Choices and Privacy Requests
You may ask us to:
- Stop sending marketing email
- Stop using your information for advertising audience matching
- Correct inaccurate information
- Delete information, subject to legal and business-record exceptions
- Describe the categories of information we maintain about you
Submit requests to sheldon@hidesertrealestate.com. We may need to verify your identity before processing certain requests.
We may retain a limited suppression record after an opt-out or deletion request so that we do not contact you again.
Do Not Track and Preference Signals
Some browsers transmit a “Do Not Track” signal. Because there is no universally accepted technical standard for these signals, the website does not currently respond to legacy Do Not Track settings.
Where required by applicable law, we will process recognized opt-out preference signals, such as Global Privacy Control, in connection with activities that constitute the sale or sharing of personal information.
Other companies may collect information about your activities over time and across websites if third-party analytics, advertising, embedded media, or social-media services are activated.
Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Policy, including providing services, managing communications, maintaining business and brokerage records, complying with legal obligations, resolving disputes, and enforcing agreements.
Opt-out and suppression records may be retained for an extended period to ensure that your preference continues to be honored.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No Internet transmission, email system, database, or storage system can be guaranteed to be completely secure.
Children’s Privacy
This website and our real estate services are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website.
External Websites and Embedded Content
The website may contain links to or embedded content from third-party websites, social-media platforms, mapping services, video services, or real estate resources. Those services operate under their own privacy policies and may collect information independently.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, or legal obligations. Material changes will be identified by updating the effective date and, when appropriate, providing additional notice on the website.
Contact Us
Questions, privacy requests, and opt-out requests may be sent to:
Sheldon Cowles
HiDesertRealEstate.com
56925 Yucca Trail #319
Yucca Valley, California
Email: sheldon@hidesertrealestate.com
Telephone: 760-306-3131